Mahindra First Choice Services plans mega expansion

As India’s leading multi-brand car workshop company Mahindra First Choice Services (MFCS) is strengthening its presence in India through the franchise model.

According to a company report, MFCS operates a total of 28 Company owned Company Operated (COCO) workshops across the country and MFCS is also actively exploring newer regions like Chandigarh and Amritsar, Patiala, Jalandhar, Ludhiana in Punjab along with Mumbai, Pune Delhi NCR and Karnataka to achieve the target of 100 plus workshops by the end of this fiscal.

With a car population of over 6,00,000, and a culture of strong process adherence, Chennai was the logical choice for the company to establish its first franchisee workshop. Moreover, it already has a strong network in the city with three COCO workshops at Ambattur, Guindy and Nerkundram. With its strategic location and local knowledge, KLN Motor Agency will help MFCS to further enhance its reach and reputation as its franchisee partner.

The company has also appointed 10 additional franchisee workshops in the Chennai cluster which are all set to commence operations in the next three months.

MFCS is also actively exploring newer regions like Mumbai, Pune, Delhi NCR and Punjab and Karnataka which will help it meet its target of 100 plus workshops by the end of this fiscal. This will enable it to enhance the scale and depth of its operations, allowing it to reach a greater number of potential customers and most importantly, provide it with economies of scale, stated Vijay Kumar.

Source: Mahindra First Choice Services